One contact
Work with one person to plan and book your placements, instead of chasing each writer separately.
Newsletter and podcast sponsorships
Sponsorships in the newsletters ad tech actually reads.
Run of Issue is a direct-sales team for independent ad tech, media and marketing newsletters and podcasts. We connect sponsors with the publications their buyers already trust, and we handle the selling so publishers can keep writing.
For sponsors
Reach the people who make ad tech, media and marketing decisions.
Independent newsletters and podcasts are where senior operators go to make sense of the industry. We help you show up there, alongside writers your buyers already read and trust.
Simple booking
Tell us who you want to reach and when. We come back with options, dates and pricing, and handle the logistics through to send.
The publisher approves every placement
Each publication signs off on every sponsor and every line of copy, which is part of why their readers trust what they read.
Clearly labeled
Sponsored content is always marked as sponsored. No disguised ads, no surprises for readers or for you.
Ask about sponsoring
Got an email from us? Reply to it or write to aaron@runofissue.com.
For publishers
You write. We find the sponsors.
Selling sponsorships takes time most independent publishers would rather spend on the work itself. We act as your outbound sales team, on your terms.
We find and pitch new sponsors
We research companies that fit your readers and reach out to them directly, so new demand comes in without you having to sell.
You approve everything
Every advertiser, every price and every line of copy goes past you first. Nothing runs in your publication without your yes.
Your existing partners stay yours
Sponsors you already work with remain your relationships. We focus on bringing in new ones.
No upfront cost
We work on commission only. If we don't bring you a sponsor, you don't pay anything.
About
Built by someone from the sell side.
Run of Issue was founded by Aaron Palley, whose background is the sell side of programmatic advertising: working with publishers, Prebid, SSPs and DSPs. That means we speak the language of the readers these newsletters serve, and of the sponsors trying to reach them.
We use AI for the research and legwork behind outreach, which lets a small team give each publication and each sponsor proper attention.
Let's talk.
Whether you want to sponsor or you publish a newsletter or podcast, the fastest way to reach us is email.
Email Aaron aaron@runofissue.com